One of the highest priorities among high-end homebuyers and sellers is privacy. Marketing a multi-million-dollar home that contains valuable art, jewelry, antiques, home furnishings and clothing is often done through the real estate agent’s select contacts, to preserve the personal security of the client.
Many exclusive homes never make it to the MLS service, because the agents who represent the sellers introduce the property selectively. Agents who are familiar with the luxury market know that finding a buyer is often a matter of great detective work. For every upscale home, there is an ideal buyer among a target group with a high probability of interest in such a property. One of the secrets to success among agents who work with very high-end clients is that they are able to market the home directly to the right buyer pool, instead of casting a wide net that draws in people who are merely fascinated with the high-profile lifestyle.
The client’s business manager or financial advisor will often be the working contact in the negotiations process, while the client remains secluded. Luxury home marketing requires extensive networking on the agent’s part.
For the last few years you’ve been toying with the idea of purchasing a vacation property or retirement home next to your favorite golf course. What are you waiting for? There are many factors in the real estate market that have conspired to make this a very good time to buy. Here are a just a few.
Even though we are experiencing a post-boom market, continuing low mortgage rates combined with larger inventory and more reasonable pricing have created an excellent window of opportunity for the buyer.
Over the past 20 years we experienced one of the longest running fiscal expansions in history, resulting in financial affluence for many people. This growth brought an extraordinary equity increase in primary residences and provided extra financial strength for those who are entering their retirement years.
The unpredictability of the stock market has many investors seeking the relative stability of the real estate market. And even though the market in general is slowing, the second home sector will be a strong investment for years to come.
Selling a multi-million-dollar home is a creative challenge, and not every real estate agent is up to it. What criterion should you apply in choosing a Realtor to list and promote an exclusive property?
First and foremost, look for a real estate professional who demonstrates in-depth knowledge of the luxury home market. Ask the realtor how many high-end homes they have successfully represented, how long each took to sell, and how the asking price compared with the final sale price. The agent should have experience in working with the attorneys and business managers of wealthy clients, and a reputation for complete discretion. Their marketing plan should verify familiarity with global Internet marketing and international business practices. Their listing presentation should convince you that they value and esteem your home as much as you do, and that they are willing and able to provide extraordinary service to find the right buyer.
A highly effective and experienced agent with extensive connections in the luxury marketplace will be an invaluable asset in the process of buying and selling high-end homes.